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Skilljar Videos

2 Why Video? 3 The Storyboard. 4 Prepare Visual Assets. 5 Audio. (There is no 1.)

Early in 2015, when I was between contracts, I worked with Skilljar on some video training. This was pro bono work and I was able to design and develop short videos with little oversight. I had some basic parameters: video, less than 5 minutes, feature the Skilljar logo and colours, but not much else.

Four videos were produced with collaboration from Skilljar, but then the project lost momentum. It was always my intention to produce the “Introduction” video last but it was never finished. I’m not proud of the fact this project was never finished. But I think these types of videos are effective and the videos themselves explain how I go about developing them.

Why Video? (3:37)

The Storyboard (6:11)

Visual Assets (8:06)

Audio (6:36)

Since developing these, I’ve learned a few things. Wistia has done some analysis with their video library and found that there is little viewer drop-off between the 5- and 10-minute mark of a video. You need to catch and retain your viewer in the first minute or so, but if they’re still around at 5 minutes, they’re likely to stay for the next 5. That’s a good thing since three of the four videos here are longer than 5 minutes!

Wistia has found that a 4-5 minute video has the same engagement as a 5-10 minute video.

Keep it short.

Also through Wistia (I love these guys!) I learned that you can get reasonable audio with your iPhone. I’ve used my iPhone to capture bird calls with some success. I had to clean up the audio a bit with Audacity, but better than nothing and better than the microphone built-in to your laptop. I call it differently in the Audio video. (That Wistia guide is brilliant! You should just ignore my Audio video and just read it.)

Why Video? (3:37)

The Storyboard (6:11)

Visual Assets (8:06)

Audio (6:36)

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